I often think of David Ogilvy’s quote that in the modern world of business it’s not enough to be a creative, original thinker unless you can also sell what you create. Over the years I’ve had many opportunities to help my clients, charitable/professional organizations, and to make a positive difference in every company I’ve worked. Below are just a few highlights.
- Oversaw global organization’s 100th anniversary kick-off event that welcomed over 850 guests from throughout United States, Canada and international locations. Three-day celebration and preliminary oversight direction included all design and promotional efforts such as radio and newspaper coverage, historic displays, media integration (audio/visual), printed materials, merchandise and coffee-table style devotional book. Click to view event photos, read Storify examples or watch event videos.
- Inaugurated a disciplined, results-oriented sales flow process, gained entrance into new targeted segments, and initiated a comprehensive overhaul of all presentation materials and sales collateral thus contributing to company’s consistent year-to-year growth, 24% average annual growth, and tripling of gross sales in eight years.
- Managed and implemented targeted media and organizational involvement strategy for non-profit capital fund campaign that raised over $8 million. Produced award-winning collateral material.
- Early adaptor in technology leadership and training, maximizing results and positive client/agency exposure. Throughout career, researched and vigorously promoted adoption of cutting-edge media choices such as early interactive CD-ROMs, web marketing, streaming focus groups, web meetings, and today’s social media and mobile application trends.
- Developed award-winning total branding campaign for web-based outdoor adventure product and launched national public relations and media strategy, resulting in increased awareness and significant web traffic.
- Life-long learner who eagerly immerses himself in clients’ industries and employers’ market segments and who studies the strategies and best practices of business thought-leaders.
- Adaptable, diligent professional who meets challenges head-on with confidence, clear goals, and focused implementation.
To download my complete resume as a PDF click here: Ken Ohlemeyer Resume